Call it a divine afflatus or sheer artistic insight , designer Ambar Pariddi Sahai’s creative pursuit lead her to follow her visions, beliefs and ingenuity.She topped her class in Accessory Design with Best Diploma Project Award at National Institute of Fashion Technology (New Delhi, India) in 1999. She successfully initiate the establishment of first generation jewelry business,Mine Of Design in the year 2001 . In a span of 15 years, she has established herself as a jewellery specialist. She sells her label Mine of Design exclusively from its studio in the capital and NCR. Apart from this she sells from  Anantam,Indian Story – Goa , Azra –Raipur, MMTC showrooms  and several online platforms.Ambar is now on the panel designers of MMTC (Metal and Mineral Trading Corporation of India ,Government of India Enterprise) and WGC (World Gold Council) for lastfew years. She is also an educationist and is associated with several reputed design institutes. Ambar adorns the jewels of celebrities like Gauhar Khan. She has carved a niche in the jewellery business with her jewels exuberating great deal spirit and energy, oozing feminity and making statement. Over the years Ambar  has carved a niche for herself in the market for creating one of a kind jewels.Amber’s forte is to design interpretations to evolution of Jewels using gold, diamonds, polki, colored stones along with the table top accessories in Silver.Ambar  has been participating in the Wills Lifestyle India Fashion Week since 2007 . Apart from this she has a conducted a number of Exhibitions in India and Internationally such as UK,Savannah Georgia, Miami , Los Angeles, Hong Kong, Ludhiana, Banglore, Mumbai and many other cities etc Ambar Pariddi Sahai  aspires to make Indian Jewels more popular and wearable.Her label,Mine of Design is a luxury design firm dealing in Fine jewelry,Fashion accssories and Festive Favors. Catering to exclusive segment of market fulfilling the needs of the customer pertaining to adorning or gifting luxury.She specializes in well-constructed jewelley that makes a statement and tells the world about her client’s unique style.Her conceptualized designs are aimed at unveiling the mystical power in the stones and truly make her motivated to create jewelry. As the Creative Head of Mine of Design Ambar Pariddi Sahai credits her instinctive attraction to the universe of natural stones and elements which inspire her to create a range of lustrous impulse. Mine of Design jewelery is featured in Hindi feature film “Fashion”, music video by French artist Ana Belle and Jewellery for Mrs India 2008 Madhvi Awasthi for Mrs Globe Awards. Mine of Design has showcased in past at Wills Life Style India Fashion Week, Miami Fashion Week, Indain Handicraft Gift Fair etc.