• Call it a divine afflatus or sheer artistic insight , designer Ambar Pariddi Sahai’s  creative pursuit lead her to follow her visions, beliefs and ingenuity.
  • She topped her class in Accessory Design with Best Diploma Project Award at National Institute of Fashion Technology (New Delhi, India) in 1999. She successfully initiate the establishment of first generation jewelry business, under the brand name  Mine Of Design in the year 2001 and has established herself as a jewellery specialist . Mine of Design is completely unique luxury design  brand which offeres end to end solution to its clients from all Pecious jewels, costume jewels and fashion jewels and silver ware and gift articles all  under one umbrella.
  • Ambar Pariddi Sahai specializes in Precious Jewelelry as her heart lies in the real stuff. She sells her label Mine of Design exclusively from its studio in South Ex , Delhi  and at Ghaziabad. Apart from this she sells from  top of the line multidesigner stores like Carma , Aza , Ogaan , Fuel , Anantam , Atosa , Kyra and  MMTC showrooms  to name a few and several online platforms like pernia’s pop up .
  • Ambar has been on the panel designers of MMTC (Metal and Mineral Trading Corporation of India ,Government of India Enterprise) and WGC (World Gold Council) for last few years. She is also an educationist and is associated with several reputed design institutes like NIFT , IMS DIA ,JDTI and Pearl Academy .
  • Ambar’s jewels have been  adorned by celebrities like Gauhar Khan, Karishma Kapoor , Vidya Balan , Neha Dhupia , Raveena Tandon , Jacquiline Fernandis, Soha Ali Khan to name a few.. She has carved a niche in the jewellery business with her jewels exuberating great deal spirit and energy, oozing feminity and making statement. Over the years Ambar  has carved a niche for herself in the market for creating one of a kind jewels.

Amber’s forte is to design interpretations to evolution of Jewels using gold, diamonds, polki, colored stones along with the table top accessories in Silver and in luxury fashion jewellery.

Ambar Pariddi Sahai has been representing  her brand Mine of Design at different National and International shows like:

Wills Lifestyle India Fashion Week.

  • Amazon India Fashion Week
  • Premiere Classe , Who’s Next , Paris
  • Bridal Fashion Week Cananda
  • South Asian Fashion Week , Cananda
  • VOD , Jewellery Fair , Dubai

Mine of Design was awarded 18 sq mt booth  by Government of China at the Schenzen International Cultural Industrial  Fair, Schenzen China

  • Miami Fashion Week,
  • Indain Handicraft Gift Fair
  • Life instyle ,  Melbourne.
  • Private shows in Narobi , Cananda, US , Hong Kong

Ambar PariddiSahai aspires to make Indian Jewels more popular and wearable. Her label ,

Mine of Design is a luxury design firm dealing in Fine jewelry, Fashion accessories and Festive Favors. Catering to exclusive segment of market fulfilling the needs of the customer pertaining to adorning or gifting luxury.

She specializes in well-constructed jewelley that makes a statement and tells the world about her client’s unique style.

Her conceptualized designs are aimed at unveiling the mystical power in the stones and truly make her motivated to create jewelry. As the Creative Head of Mine of Design Ambar PariddiSahai credits her instinctive attraction to the universe of natural stones and elements which inspire her to create a range of lustrous impulse. Mine of Design jewelery is featured in Hindi feature film “Fashion”, music video by French artist Ana Belle and Jewellery for Mrs India 2008 MadhviAwasthi for Mrs Globe Awards.

Giving back to the society

  • Constituting an Award and India’s prestigious Design Institute of National Institute of Fashion technology by Mine of Design trust called – Jagwati Devi Bishambar Sahai Trust – “Award in Excellence in Business Innovation” along with a cash award of Rs 10,000 to the most deserving candidate.
  • Developing “Revision Jewellery” that its clients helping them use their old jewels in an innovative manner. This not only helps the clients use their jewels that have been lying in the lockers for years unused , restore them , pass them to the next generation , cherish the sentiments associated with these jewels.

Awards received :

  • Ambar was a winner of Best Diploma Project , NIFT New Delhi  with all A+
  • Masters in Political Science with Gold Medal
  • Mine of Design won an Award for IT and Design at Madhya Pradesh Pavillion 2004

For undertaking  the  Turnkey Project for design and execution of Madhya Pradesh Pavillion at IITF 2004

  • Iconic Women in Innovation and Entrepreneurship by ALL Women Economic Forum 2016

Recently won  GOPIO Global Business Awards 2018 has chosen you as the winner of the Award for “Contribution to India’s International Trade by a Resident Indian.

Mine Of Design Fine

Mine of Design Festive

Mine of Design Fashion

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