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Yesterday at the hashtagEPCH Expo Mart in Greater Noida, I stopped by JanabiPhookan’s booth — hashtagLaheLooms. What began as a simple visit became a conversation that stayed with me long after I walked away.
We spoke about hashtagauthenticity. Not as a hashtagtrend. Not as hashtagbranding. But as hashtagresponsibility.
Janabi is not just designing textiles. She is keeping looms alive in hashtagAssam. Ensuring hashtagartisans are recognised as custodians of hashtagculture — not invisible labour.
And it made me reflect on something important.
As designers and industry leaders, are we extracting from craft — or strengthening it?
In my own journey as a jewellery revivalist, I’ve come to believe that luxury without hashtagresponsibility is incomplete. Real sustainability is not loud. It is hashtaglayered. It respects hashtaghands. It honours hashtagheritage. It builds hashtagecosystems.
In a world racing toward speed, hashtagslowingdown isn’t stepping back. It’s moving forward with hashtagpurpose.
✨ hashtagCaratConversations — because some dialogues deserve to be kept like diamonds.
